Even if you’re not a fan of summer, there’s something about light that softly spreads — those moments when your heart seems to relax, just for a second.

And when that feeling gets captured in a photo, summer suddenly feels a little more unforgettable.

Bloom: When Light Flows Through the Frame

There are moments when light takes center stage — more than the subject, it’s the sunlight that catches your eye.

That’s what the Bloom effect is all about.

It softly diffuses the light in your photo, creating a gentle glow that feels like it’s straight out of a film.

Whether it’s sharp midday sun, shimmering waves, or a backlit portrait at golden hour — Bloom brings a dreamy softness to every shot.

Looking for a light-diffusing photo effect? Bloom might be just what you need.

Soft Light: The Warmth of a Quiet Summer Afternoon

Like sunlight slipping through curtains, Soft Light brings a cozy, mellow glow to your photos.

It doesn’t sharpen the scene — it smooths it, warms it, and turns it into a mood.

That’s the beauty of Soft Light.

• In portraits, it adds warmth to skin tones.
• In indoor scenes, it feels like sunlight without needing a lamp.

If you’re after a soft and sentimental summer photo vibe, give Soft Light a try.

Perfect for Moments Like These

• A cup of iced coffee under the midday sun
• Hair glowing in the backlight
• The golden haze of a beach sunset
• Soft travel snapshots on warm evenings

All of these moments become even more tender, with the glow of light-diffusing photo effects like Bloom and Soft Light.

For Those Who Want to Hold Onto Summer’s Glow

Sometimes, it’s not about taking a perfect photo—but capturing the feeling behind it. Retrica is bringing new photo effects made just for this season. With Bloom and Soft Light, you can frame the light exactly the way it felt.

The gentlest way to hold onto the feeling of summer — coming soon to your camera.